HER LEGEND
Her Legend was a live client brief with the Black Ferns (New Zealand's women's national rugby union team), who are the most decorated team in the history of the Women's Rugby World Cup, and hold one of the highest winning percentages in international rugby history.
The group project aimed to bring attention to the Black Ferns and their incredible journey ahead of the Rugby World Cup. I was tasked with creating a website and Brand Guidelines for the Black Ferns and Black Ferns Sevens. A key challenge was to honour their legacy while creating a distinct identity separate from the All Blacks.
Group Project in collaboration with Nara Won, Joshua Hudson and Monya Malan.